Fashion Brand to Modernise Dallas Warehouse

Randa Apparel & Accessories (RAA) has announced a strategic partnership with FORTNA to modernize their recently acquired Dallas-Fort Worth 625,000 square foot warehouse. This collaboration aims to modernize the facility to meet contemporary demands, enhancing operational efficiency and productivity.

RAA, known for its portfolio of over 40 licensed brands and the recent acquisition of the Haggar brand, acquired the Dallas-Fort Worth facility as part of the deal. Faced with the decision to either move out of or upgrade the facility, RAA engaged with FORTNA to develop a comprehensive solution to keep operations local while addressing real estate constraints.

“Providing configurability is paramount in today’s environment,” said Ron Egan, FORTNA Vice President, North America. “Whether it’s a brownfield or greenfield project, FORTNA is equipped to support customers at any stage of their warehousing journey. In RAA’s case, we optimized the design of their current facility and delivered a customized brownfield solution — demonstrating FORTNA’s flexibility and commitment to meeting customer needs.”

FORTNA’s retrofitted brownfield design includes automated material flows and sortation systems for both inbound and outbound processes. The project will update nearly all material handling equipment in the facility and will implement the FORTNA warehouse control system solution (FORTNA WCS™) over the next two years.

FORTNA WCS™ will aid RAA in their distribution process by providing a single point of control and visibility within the warehouse. This centralized access point allows the RAA team to efficiently monitor and troubleshoot material handling equipment, ensuring smooth operations across their facilities. The system’s ability to manage facility flow and maintain uptime further reduces the risks typically associated with integration and implementation, granting empowerment to operations and maintenance teams.

“Automation is the key to unlocking the most out of the human workforce,” Egan added. “By automating routine warehouse tasks, we’re able to level up efficiency and labor effectiveness for RAA.”

The reliable and scalable architecture of FORTNA WCS™, which is hardware agnostic, offers RAA real-time control over their material handling equipment (MHE) systems. This flexibility ensures that RAA can adapt and scale their operations as needed without encountering compatibility issues.

The user-friendly warehouse control system interface enables RAA’s team to handle system management from a centralized touch screen effortlessly, streamlining their workflow and enhancing operational efficiency. Through these key features, FORTNA WCS™ positions RAA to implement their systems with greater confidence and effectiveness, ultimately optimizing their operational performance.

FORTNA projects that RAA will realize a 25% labour saving and increased operational productivity through this partnership, allowing the facility to remain viable as business grows for the foreseeable future.

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